Created Course Materials
Video Tutorials / Lectures
GAD2001 Graphic Design, Temple University
professor: Jenny Kowalski
Each week, students were directed via Canvas LMS to watch a few required videos and offered some optional videos for additional content.
Noted topics include Adobe Suite tutorials (AI, PSD, INDD, XD, DIM), brand development, and presentation as ways to aid in constructing their projects and their portfolio for their major application.
objectives
instruct on various concepts and basics on softwares
tools
Canvas
Quicktime
YouTube
Brand Analysis Worksheet
GAD2001 Graphic Design, Temple University
professor: Jenny Kowalski
In preparation for their branding project, students were instructed to choose a company (from a curated list) to analyze.
A worksheet was provided to guide them as they developed vocabulary and understanding of the parts of a brand. They were also asked to create a visual moodboard of various other projects that related visually to their chosen company's visual style.
objectives
develop branding analysis skills
tie in conceptual meaning to visual mood
see how different brands convey similar moods with different graphics
featured student
Descriptive Word Case Study
GAD2001 Graphic Design, Temple University
professor: Jenny Kowalski
In preparation for their branding project, students were instructed to choose a company (from a curated list) to analyze.
A worksheet was provided to guide them as they developed vocabulary and understanding of the parts of a brand. They were also asked to create a visual moodboard of various other projects that related visually to their chosen company's visual style.
objectives
understand importance of research in design projects
make connections to how visuals convey meaning
featured student